Months ago, Maybelline’s Lash Stiletto took the drugstore mascara market by storm. Now, the brand has created vibrating mascara - the latest in eyelash trends - to really shake things up.
This July, Define-a-Lash Pulse Perfection will make its debut and be the first of its kind to hit the drugstore market. The battery-powered mascara delivers an impressive 7,000 vibrations per minute and the movement of the wand mimics the back-and-forth method that makeup artists swear by for ultimate volume and length.
Hm. I've seen vibrating mascaras before, but I haven't been intrigued enough to purchase. I like to control my mascara and I'm not sure if I want something battery-powered that close to my eyes. But hey, if it produces gorgeous results, the risk of damaging my corneas for amazing eyelashes might be one I'll have to take.
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